To Apologize, Or Not to Apologize? That Is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?

Recently we have seen an upsurge of pirvate life misconduct by executive employees i.e. sexual harrasement, animal abuse, etc. in non-workplace setting. This research is the first to evaluate the relative effectiveness of two major crisi response strategies- ‘apology (acceptance of responsibility)’ and ‘apology (denial of responsibility) in such events.



Citation:

Zayed Bin Islam, Juan Wang, and Towhidul Islam (2018) ,"To Apologize, Or Not to Apologize? That Is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 606-607.

Authors

Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

M4. How Consumption Experiences Create Value

Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA

Read More

Featured

Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships

Ankita Kumar, University of Wisconsin - Madison, USA

Read More

Featured

R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.