To Apologize, Or Not to Apologize? That Is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?

Recently we have seen an upsurge of pirvate life misconduct by executive employees i.e. sexual harrasement, animal abuse, etc. in non-workplace setting. This research is the first to evaluate the relative effectiveness of two major crisi response strategies- ‘apology (acceptance of responsibility)’ and ‘apology (denial of responsibility) in such events.



Citation:

Zayed Bin Islam, Juan Wang, and Towhidul Islam (2018) ,"To Apologize, Or Not to Apologize? That Is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 606-607.

Authors

Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists

Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Featured

Motion, Emotion, and Indulgence: How Movement Influences Consumption

Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.