To Apologize, Or Not to Apologize? That Is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?

Recently we have seen an upsurge of pirvate life misconduct by executive employees i.e. sexual harrasement, animal abuse, etc. in non-workplace setting. This research is the first to evaluate the relative effectiveness of two major crisi response strategies- ‘apology (acceptance of responsibility)’ and ‘apology (denial of responsibility) in such events.



Citation:

Zayed Bin Islam, Juan Wang, and Towhidul Islam (2018) ,"To Apologize, Or Not to Apologize? That Is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 606-607.

Authors

Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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