The Effect of Bariatric Surgery on Delay Discounting For Food and Money: a Longitudinal Study

We investigate differences in delay discounting (DD) between lean and obese individuals, and study how bariatric surgery‚Äďa drastic weight loss intervention-impacts DD. Two longitudinal studies show that obese people are more impatient for food (but not money) than lean individuals, and that surgery reduces impatience.


Ratnalekha Venkata Naga Viswanadham, Hilke Plassmann, Yann Cornil, and Pierre Chandon (2018) ,"The Effect of Bariatric Surgery on Delay Discounting For Food and Money: a Longitudinal Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 258-263.


Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France


NA - Advances in Consumer Research Volume 46 | 2018

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