Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia

Rather than making choices that maximize their overall happiness, people are sometimes myopic (choosing too much joy now) and sometimes hyperopic (choosing too much pain now). We argue that both myopia and hyperopia can stem from situation neglect: People sometimes ignore the relative importance between the present and the future.



Citation:

Sarah Wei and Christopher Hsee (2018) ,"Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 258-263.

Authors

Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA

Read More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment

Daniel Walters, INSEAD, France
Gulden Ulkumen, University of Southern California, USA
Carsten Erner, FS Card
David Tannebaum, University of Utah, USA
Craig Fox, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.