Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia

Rather than making choices that maximize their overall happiness, people are sometimes myopic (choosing too much joy now) and sometimes hyperopic (choosing too much pain now). We argue that both myopia and hyperopia can stem from situation neglect: People sometimes ignore the relative importance between the present and the future.


Sarah Wei and Christopher Hsee (2018) ,"Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 258-263.


Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA


NA - Advances in Consumer Research Volume 46 | 2018

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