Associative Versus Relational Processing: the Role of Elaboration in Evaluative Conditioning
This research shows that evaluative conditioning involves both associative and relational processing. Relational processing can be promoted when people can allocate their cognitive resources in evaluations.
Xiaomeng Fan and Galen V. Bodenhausen (2018) ,"Associative Versus Relational Processing: the Role of Elaboration in Evaluative Conditioning", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
NA - Advances in Consumer Research Volume 46 | 2018
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College