Associative Versus Relational Processing: the Role of Elaboration in Evaluative Conditioning
This research shows that evaluative conditioning involves both associative and relational processing. Relational processing can be promoted when people can allocate their cognitive resources in evaluations.
Xiaomeng Fan and Galen V. Bodenhausen (2018) ,"Associative Versus Relational Processing: the Role of Elaboration in Evaluative Conditioning", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA
F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information
Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada
Faster than Fact: Consuming in Post-Truth Society
Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart