Associative Versus Relational Processing: the Role of Elaboration in Evaluative Conditioning
This research shows that evaluative conditioning involves both associative and relational processing. Relational processing can be promoted when people can allocate their cognitive resources in evaluations.
Xiaomeng Fan and Galen V. Bodenhausen (2018) ,"Associative Versus Relational Processing: the Role of Elaboration in Evaluative Conditioning", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 942-942.
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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