M10. I Need a Hero: How Loneliness Interacts With the Symbolic Meaning of Products to Affect Consumer Attitude
While extensive literature exists on symbolic meaning of products and on loneliness, how the interaction of these two concepts can affect attitude development towards a product has not been assessed. The current paper demonstrated that lonely people have a more positive attitude towards products that bear a superhero symbolic meaning.
Sirajul Arefin Shibly and Jinfeng Jiao (2018) ,"M10. I Need a Hero: How Loneliness Interacts With the Symbolic Meaning of Products to Affect Consumer Attitude", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 928-928.
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
NA - Advances in Consumer Research Volume 46 | 2018
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA
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Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
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Molly Burchett, University of Kentucky, USA