Changing the World, One Word At a Time: the Effect of Font Size on Prosocial Intention
Expecting to have an impact can be a powerful driver of prosocial behavior. In four studies, we find the visual effect of writing prosocial intentions (e.g., monetary pledges) in a relatively larger (vs. regular) font increases people’s impact expectations, leading them to express greater prosocial intentions (e.g., larger pledge amounts).
Rima Touré-Tillery and Ayelet Fishbach (2018) ,"Changing the World, One Word At a Time: the Effect of Font Size on Prosocial Intention", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 154-159.
Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity
Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
F7. Mere Packaging and Consumer Choice
Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA