“Slim-As-Luxury” Effect: Product Shape As Input to Luxury Perceptions
A slim body shape is commonly associated with high status. We propose a generalized “slim-as-luxury” effect for products such that consumers evaluate slim (vs. normal-shaped) products as more luxurious. Five experiments tested this effect and pin down the underlying mechanism of generalized beliefs about social status and human body shape.
Citation:
Ji Jill Xiong, Yu Ding, and Gita Venkataramani Johar (2018) ,"“Slim-As-Luxury” Effect: Product Shape As Input to Luxury Perceptions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 154-159.
Authors
Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited
Featured
Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving
Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA
Featured
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK