F7. Mere Packaging and Consumer Choice
Despite retailer and consumer efforts, packaging still makes up the biggest proportion of municipal solid waste. Two studies show that, though consumers prefer packaged goods, they are willing to buy unpackaged goods significantly more often if they are in control of unpackaging the product.
Citation:
Tim Philipp Doering, Katherine Burson, and Andrew D Gershoff (2018) ,"F7. Mere Packaging and Consumer Choice", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 904-904.
Authors
Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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