Contagion and Product Physicality a Study of Consumer Response to Recycled-Content Products
Drawing the contagion theory, our work investigates how consumers evaluate recycled-content products. Our two experiments demonstrated that consumers engage in a contamination-oriented thinking process when purchasing recycled-content products. Also, the physicality of both the recycled-content product and the recycled materials both significantly influence consumer purchase intention toward a recycled-content product.
Citation:
Qizhou Wang, David Norton, Robin A. Coulter, and William T. Ross (2018) ,"Contagion and Product Physicality a Study of Consumer Response to Recycled-Content Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 846-846.
Authors
Qizhou Wang, University of Connecticut, USA
David Norton, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA
William T. Ross, Jr., University of Connecticut, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations
Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore
Featured
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Featured
Predicting memory-based consumer choices from recall and preferences
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA