Contagion and Product Physicality a Study of Consumer Response to Recycled-Content Products
Drawing the contagion theory, our work investigates how consumers evaluate recycled-content products. Our two experiments demonstrated that consumers engage in a contamination-oriented thinking process when purchasing recycled-content products. Also, the physicality of both the recycled-content product and the recycled materials both significantly influence consumer purchase intention toward a recycled-content product.
Qizhou Wang, David Norton, Robin A. Coulter, and William T. Ross (2018) ,"Contagion and Product Physicality a Study of Consumer Response to Recycled-Content Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 846-846.
Qizhou Wang, University of Connecticut, USA
David Norton, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA
William T. Ross, Jr., University of Connecticut, USA
NA - Advances in Consumer Research Volume 46 | 2018
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA