Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their Csr Initiatives
This study makes the first attempt at documenting the potential influence of different types of corporate social responsibility (CSR) engagement on brand sales. Our empirical model supports this assertion. We then proceed to explore the mechanism behind this effect, brand sincerity, under controlled experimental settings.
Dionne A Nickerson, Michael Lowe, and Adithya Pattabhiramaiah (2018) ,"Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their Csr Initiatives", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 722-723.
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA
NA - Advances in Consumer Research Volume 46 | 2018
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
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Amélie Guèvremont, École des Sciences de la Gestion, UQAM
R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)
Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
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