M3. #Fomo: How the Fear of Missing Out Drives Consumer Purchase Decisions
This research focuses on consumers’ purchase decisions motivated by FOMO. Two studies demonstrate that purchase intent is higher when participants’ imagine that their close social groups will attend, an effect mediated by FOMO. Furthermore, the type of experience (ordinary, extraordinary) moderates the relationship of social groups (close, distant) on FOMO.
Michelle van Solt, Jessica Rixom, and Kimberly Taylor (2018) ,"M3. #Fomo: How the Fear of Missing Out Drives Consumer Purchase Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University
NA - Advances in Consumer Research Volume 46 | 2018
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis
Ekaterina Napolova, University of Technology Sydney
Francois Carrillat, University of Technology Sydney
Leona Tam, University of Technology Sydney