M3. #Fomo: How the Fear of Missing Out Drives Consumer Purchase Decisions

This research focuses on consumers’ purchase decisions motivated by FOMO. Two studies demonstrate that purchase intent is higher when participants’ imagine that their close social groups will attend, an effect mediated by FOMO. Furthermore, the type of experience (ordinary, extraordinary) moderates the relationship of social groups (close, distant) on FOMO.



Citation:

Michelle van Solt, Jessica Rixom, and Kimberly Taylor (2018) ,"M3. #Fomo: How the Fear of Missing Out Drives Consumer Purchase Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.

Authors

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Teaching Consumer Resistance in Jamaica: Subvertising in Action

Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
Yanyun (Mia) Wang, University of Illinois at Urbana-Champaign, USA
Kathy Tian, University of Illinois at Urbana-Champaign, USA
Gail Ferguson, University of Illinois at Urbana-Champaign, USA
Rachel Powell, CDC Foundation
Candace Wray, University of West Indies

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection

Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.