Do Altruistic Individuals "Share" More Contents on Social Media?
We show that altruistic individuals are more likely to share videos on Facebook. This relationship is driven by self-presentational concerns and self-oriented rewards rather than purely altruistic motives. We also show that non-altruistic individuals become more likely to share contents on Facebook when primed with concerns for others’ evaluations.
Travis Tae Oh and Keith Wilcox (2018) ,"Do Altruistic Individuals "Share" More Contents on Social Media?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 728-729.
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection
Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis