I12. the Effect of Susceptibility-Induced Threat in the Preventative Communication
This research investigates gender differences in responding to the preventative communication by varying the level of susceptibility-induced threat. Specifically, it is predicted that higher level of susceptibility is more likely to have a negative effect on persuasion for females (vs. males) due to their maladaptive responses to the threatening message.
Moon-Yong Kim (2018) ,"I12. the Effect of Susceptibility-Induced Threat in the Preventative Communication", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Moon-Yong Kim, Hankuk University of Foreign Studies
NA - Advances in Consumer Research Volume 46 | 2018
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Q5. Conceptualizing the Digital Experience in Luxury
Wided Batat, American University Beirut
Decisional Conflict Predicts Myopia
Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA