J1. the Effect of Identity Abstractness on Information Processing Styles
This study suggests that how a social identity is construed (i.e., identity abstractness) would influence one’s information processing style. Specifically, we predict that, when a social identity with high (vs. low) identity abstractness is activated, a person is likely to process information more abstractly (vs. concretely).
Woojin Choi, Min Jung Kim, HyukJin Kwon, and Jiyun Kang (2018) ,"J1. the Effect of Identity Abstractness on Information Processing Styles", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University
NA - Advances in Consumer Research Volume 46 | 2018
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Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Preferences for Insight and Effort Differ across Domains and Audiences
Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas