J1. the Effect of Identity Abstractness on Information Processing Styles
This study suggests that how a social identity is construed (i.e., identity abstractness) would influence one’s information processing style. Specifically, we predict that, when a social identity with high (vs. low) identity abstractness is activated, a person is likely to process information more abstractly (vs. concretely).
Woojin Choi, Min Jung Kim, HyukJin Kwon, and Jiyun Kang (2018) ,"J1. the Effect of Identity Abstractness on Information Processing Styles", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University
NA - Advances in Consumer Research Volume 46 | 2018
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada