Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy Versus Unhealthy Foods on Choices of Other Foods
Food sampling at retail stores and restaurants is becoming increasingly prevalent since expenses on sampling often provide better returns than traditional forms of advertising. The results of three field experiments and two lab studies show that sampling a healthy (vs. unhealthy) item leads to greater subsequent purchase of indulgent foods.
Citation:
Dipayan Biswas, Jeffrey Inman, and Johanna Held (2018) ,"Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy Versus Unhealthy Foods on Choices of Other Foods", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 487-488.
Authors
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
J10. Transnational Consumer Lifestyle
zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK
Featured
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
Featured
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA