Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy Versus Unhealthy Foods on Choices of Other Foods
Food sampling at retail stores and restaurants is becoming increasingly prevalent since expenses on sampling often provide better returns than traditional forms of advertising. The results of three field experiments and two lab studies show that sampling a healthy (vs. unhealthy) item leads to greater subsequent purchase of indulgent foods.
Citation:
Dipayan Biswas, Jeffrey Inman, and Johanna Held (2018) ,"Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy Versus Unhealthy Foods on Choices of Other Foods", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 487-488.
Authors
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
Featured
Unintended Customer Consequences of Corporate Lobbying
Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada
Featured
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA