The Psychology of Fun: Inquiry Into Consumers' Fun Experiences
We propose an original framework of fun as a distinct pleasure construct, often a central outcome of consumption behavior across product and experience categories. Through a multi-method approach, our findings show six psychological categories that underlie consumers’ experiences of having fun, with the most important factor as Liberation.
Travis Tae Oh and Michel Tuan Pham (2018) ,"The Psychology of Fun: Inquiry Into Consumers' Fun Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 726-727.
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
NA - Advances in Consumer Research Volume 46 | 2018
When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Andrea Kähr, University of Bern
Bettina Nyffenegger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University