The Psychology of Fun: Inquiry Into Consumers' Fun Experiences

We propose an original framework of fun as a distinct pleasure construct, often a central outcome of consumption behavior across product and experience categories. Through a multi-method approach, our findings show six psychological categories that underlie consumers’ experiences of having fun, with the most important factor as Liberation.



Citation:

Travis Tae Oh and Michel Tuan Pham (2018) ,"The Psychology of Fun: Inquiry Into Consumers' Fun Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 726-727.

Authors

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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