The Psychology of Fun: Inquiry Into Consumers' Fun Experiences
We propose an original framework of fun as a distinct pleasure construct, often a central outcome of consumption behavior across product and experience categories. Through a multi-method approach, our findings show six psychological categories that underlie consumers’ experiences of having fun, with the most important factor as Liberation.
Travis Tae Oh and Michel Tuan Pham (2018) ,"The Psychology of Fun: Inquiry Into Consumers' Fun Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 726-727.
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Too Much of a Good Thing? Consumer Response to Changes in Brand Essence
Tarje Gaustad, Kristiania University College
Bendik Samuelsen, BI Norwegian Business School
Luk Warlop, Norwegian School of Management, Norway
Gavan Fitzsimons, Duke University, USA
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University