The Psychology of Fun: Inquiry Into Consumers' Fun Experiences
We propose an original framework of fun as a distinct pleasure construct, often a central outcome of consumption behavior across product and experience categories. Through a multi-method approach, our findings show six psychological categories that underlie consumers’ experiences of having fun, with the most important factor as Liberation.
Travis Tae Oh and Michel Tuan Pham (2018) ,"The Psychology of Fun: Inquiry Into Consumers' Fun Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 726-727.
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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