Perspectives on “What Can We Trust? Perceptions Of, and Responses To, Fake Information” and the Changing Values of Information
Consumers face new challenges in the emerging “Information Age”, where massive amounts of non-mediated information make information acquisition, evaluation, and use increasingly difficult. We integrate papers presented in this session both with recent findings and established research to envision a conceptual model for information behavior in a social, digital world.
Kristen Lane and Merrie Brucks (2018) ,"Perspectives on “What Can We Trust? Perceptions Of, and Responses To, Fake Information” and the Changing Values of Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 141-143.
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院
F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation
Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná