Perspectives on “What Can We Trust? Perceptions Of, and Responses To, Fake Information” and the Changing Values of Information

Consumers face new challenges in the emerging “Information Age”, where massive amounts of non-mediated information make information acquisition, evaluation, and use increasingly difficult. We integrate papers presented in this session both with recent findings and established research to envision a conceptual model for information behavior in a social, digital world.


Kristen Lane and Merrie Brucks (2018) ,"Perspectives on “What Can We Trust? Perceptions Of, and Responses To, Fake Information” and the Changing Values of Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 141-143.


Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA


NA - Advances in Consumer Research Volume 46 | 2018

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