Asymmetry in Susceptibility to Fake News Due to Political Orientation
The current research demonstrates that Republicans’ acceptance of ambiguous claims as true and reduction in vigilance are greater when they are in the presence of other Republicans. This effect appears to be driven by a greater level of shared reality and higher perceived consensus when they are amongst other Republicans.
Citation:
Hyerin Han, Ryan Wang, and Akshay Rao (2018) ,"Asymmetry in Susceptibility to Fake News Due to Political Orientation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 138-143.
Authors
Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Marina Leban, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France
Featured
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
Featured
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada