Red Flag! the Consequences of Alerting Consumers to Fake Reviews
This research examines consumer responses to fake review alerts. Some websites inform consumers when they have identified fake reviews, which may lead consumers to overcorrect for inaccurate information and seek justice for the manipulative reviews. The valence of the fake reviews affects both of these measures differentially.
Jared Joseph Watson and Amna Kirmani (2018) ,"Red Flag! the Consequences of Alerting Consumers to Fake Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 138-143.
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
NA - Advances in Consumer Research Volume 46 | 2018
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