Red Flag! the Consequences of Alerting Consumers to Fake Reviews

This research examines consumer responses to fake review alerts. Some websites inform consumers when they have identified fake reviews, which may lead consumers to overcorrect for inaccurate information and seek justice for the manipulative reviews. The valence of the fake reviews affects both of these measures differentially.



Citation:

Jared Joseph Watson and Amna Kirmani (2018) ,"Red Flag! the Consequences of Alerting Consumers to Fake Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 138-143.

Authors

Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Spreading of Alternatives Without a Perception of Choice

Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA

Read More

Featured

Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice

Ernest Baskin, Yale University, USA
Nathan Novemsky, Yale University, USA
Robyn LeBoeuf, Washington University, USA

Read More

Featured

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.