Red Flag! the Consequences of Alerting Consumers to Fake Reviews
This research examines consumer responses to fake review alerts. Some websites inform consumers when they have identified fake reviews, which may lead consumers to overcorrect for inaccurate information and seek justice for the manipulative reviews. The valence of the fake reviews affects both of these measures differentially.
Citation:
Jared Joseph Watson and Amna Kirmani (2018) ,"Red Flag! the Consequences of Alerting Consumers to Fake Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 138-143.
Authors
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
Featured
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Featured
Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA