Red Flag! the Consequences of Alerting Consumers to Fake Reviews
This research examines consumer responses to fake review alerts. Some websites inform consumers when they have identified fake reviews, which may lead consumers to overcorrect for inaccurate information and seek justice for the manipulative reviews. The valence of the fake reviews affects both of these measures differentially.
Citation:
Jared Joseph Watson and Amna Kirmani (2018) ,"Red Flag! the Consequences of Alerting Consumers to Fake Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 138-143.
Authors
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
Kimberley Mosher Preiksaitis, Siena College
Featured
Inside Jokes: Humor as social exclusion
Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
Featured
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA