G1. Enchantment Through Retro Product Consumption in a Digital World
This study examines the role of materiality in how consumers are managing the experience of disenchantment, resulting from dematerialized digital consumption practices. We show that consumption of retro products, revivals of outdated technology objects, complements digital consumption, by providing historical atmospheric value, nostalgic time value, and a greater perceived authenticity.
Varala Maraj, Fleura Bardhi, and Caroline Wiertz (2018) ,"G1. Enchantment Through Retro Product Consumption in a Digital World", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.
Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK
NA - Advances in Consumer Research Volume 46 | 2018
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap
Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA