G1. Enchantment Through Retro Product Consumption in a Digital World
This study examines the role of materiality in how consumers are managing the experience of disenchantment, resulting from dematerialized digital consumption practices. We show that consumption of retro products, revivals of outdated technology objects, complements digital consumption, by providing historical atmospheric value, nostalgic time value, and a greater perceived authenticity.
Citation:
Varala Maraj, Fleura Bardhi, and Caroline Wiertz (2018) ,"G1. Enchantment Through Retro Product Consumption in a Digital World", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.
Authors
Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources
Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA
Featured
I13. Ambient Light, Gender, and Creativity
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
Featured
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI