P7. Consumer Evaluations of Sale Prices: the Role of the Spatial Representation of Time
Based on the ease of the subtraction task, we tested whether value perception is influenced by the interaction between sale price displays and temporal information. The findings revealed that participants perceived the price offer as more valuable with time information. The studies contribute to the pricing and fluency literature streams.
Citation:
Yaeeun Kim and Joydeep Srivastava (2018) ,"P7. Consumer Evaluations of Sale Prices: the Role of the Spatial Representation of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Authors
Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Featured
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Featured
R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products
Wu Zhiyan, Shanghai University of International Business and Economics
Luo Jifeng, Shanghai Jiao Tong University
Liu Xin, Shanghai University of International Business and Economics