P7. Consumer Evaluations of Sale Prices: the Role of the Spatial Representation of Time

Based on the ease of the subtraction task, we tested whether value perception is influenced by the interaction between sale price displays and temporal information. The findings revealed that participants perceived the price offer as more valuable with time information. The studies contribute to the pricing and fluency literature streams.



Citation:

Yaeeun Kim and Joydeep Srivastava (2018) ,"P7. Consumer Evaluations of Sale Prices: the Role of the Spatial Representation of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.

Authors

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising

Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada

Read More

Featured

Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media

Marina Leban, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France

Read More

Featured

Exploring the Intersection of Digital Virtual Consumption and Family Rituals

Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.