P7. Consumer Evaluations of Sale Prices: the Role of the Spatial Representation of Time

Based on the ease of the subtraction task, we tested whether value perception is influenced by the interaction between sale price displays and temporal information. The findings revealed that participants perceived the price offer as more valuable with time information. The studies contribute to the pricing and fluency literature streams.



Citation:

Yaeeun Kim and Joydeep Srivastava (2018) ,"P7. Consumer Evaluations of Sale Prices: the Role of the Spatial Representation of Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.

Authors

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

Read More

Featured

Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects

Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada

Read More

Featured

How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign

Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.