Material Gifts As Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Five experiments demonstrate that gift-givers show a stronger preference to endow receivers with material gifts (vs. experiential gifts), compared with receivers’ preferences to receive them, because givers overestimate the extent to which material gifts will facilitate bonding as a relationship mnemonic and reminds the receivers of givers’ obliging behavior.
Adelle Xue Yang, Minjung Koo, and JAEWON HWANG (2018) ,"Material Gifts As Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 867-868.
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
NA - Advances in Consumer Research Volume 46 | 2018
Cues to Sincerity: How People Assess and Convey Sincerity in Language
Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA
From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes
Virginie Brégeon de Saint-Quentin, Ferrandi Paris, the french school of gastronomy
Ophélie Mugel, Chaire SDSC AgroParisTech, Université Paris Est
R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands
Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver