Trust No One. Verify Everything: Bitcoin

In this paper we analyze the notions of trust and dis-trust through a socio-cultural lens. Based on consumer narratives drawn from an ethnographic and netnographic study of the Bitcoin community, we analyze how consumers negotiate meanings of distrust in traditional institutions and search for trust in a seemingly trustless system.



Citation:

Mariam Humayun and Russell W. Belk (2018) ,"Trust No One. Verify Everything: Bitcoin", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 603-604.

Authors

Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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