Trust No One. Verify Everything: Bitcoin
In this paper we analyze the notions of trust and dis-trust through a socio-cultural lens. Based on consumer narratives drawn from an ethnographic and netnographic study of the Bitcoin community, we analyze how consumers negotiate meanings of distrust in traditional institutions and search for trust in a seemingly trustless system.
Citation:
Mariam Humayun and Russell W. Belk (2018) ,"Trust No One. Verify Everything: Bitcoin", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 603-604.
Authors
Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
Featured
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA
Featured
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA