Inequality and Market (In)Efficiency
Past research shows that individuals drastically underestimated income inequality in their nation. There is therefore growing support for greater transparency of inequality. In two studies we demonstrate the effects of inequality awareness on the behavior of those in the highest income bracket, revealing potential unintended consequences of inequality awareness.
Serena Hagerty and Michael Norton (2018) ,"Inequality and Market (In)Efficiency", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 577-578.
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
NA - Advances in Consumer Research Volume 46 | 2018
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