Worse Is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
When comparing products, the same relation can often be framed two different ways; A is better than B, or B is worse than A. Here we investigate how the framing of these relations affects judgments of the products in question, as well as other products in the same category/assortment.
Yoel Inbar and Ellen Evers (2018) ,"Worse Is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 318-322.
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA
NA - Advances in Consumer Research Volume 46 | 2018
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