Worse Is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons

When comparing products, the same relation can often be framed two different ways; A is better than B, or B is worse than A. Here we investigate how the framing of these relations affects judgments of the products in question, as well as other products in the same category/assortment.



Citation:

Yoel Inbar and Ellen Evers (2018) ,"Worse Is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 318-322.

Authors

Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources

Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada

Read More

Featured

Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates

Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA

Read More

Featured

H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market

Hao Wang, University of South Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.