Influence of Visual Crowding and Space Between Products on Consumer Choice
We investigate the effect of assortment size and of spacing between products on consumer choice. We provide initial evidence that in large (i.e., crowded) assortments, distancing the products on the shelf from one another leads to greater perceived variety in the assortment, and to a choice experience perceived as easier.
Ana Scekic, Selin Atalay, Cathy Liu Yang, and Peter Ebbes (2018) ,"Influence of Visual Crowding and Space Between Products on Consumer Choice", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 944-944.
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France
NA - Advances in Consumer Research Volume 46 | 2018
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