Placing Identity Into the Self-Concept: the Role of Causal Beliefs in Identity-Based Consumption
This work aims to understand identity-based consumption by exploring consumers’ beliefs about how their various identities fit into their broader self-concepts. We demonstrate that among consumers who share an identity, those who believe it is causally related to more aspects of the self-concept are more likely to display identity-consistent behaviors.
Stephanie Chen and Oleg Urminsky (2018) ,"Placing Identity Into the Self-Concept: the Role of Causal Beliefs in Identity-Based Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 237-241.
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
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Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA
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Eline L.E. De Vries, University Carlos III Madrid
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