Don’T Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources
This work shows that the more one’s life roles (e.g., “employee” and “wife”) are integrated (i.e., overlapping and influenced by each other) the more likely one is to spend resources from a mental account corresponding with one role to service the needs/wants of the other role.
Iman Paul, Jeffrey Parker, and Sara Loughran Dommer (2018) ,"Don’T Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 237-241.
Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA
NA - Advances in Consumer Research Volume 46 | 2018
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