J13. the Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
We show that the mere act of delaying an indulgent purchase can evoke the same level of perceived self-control as not indulging at all –a level that is higher than in instances of immediate indulgence. Paradoxically, the bolstered perceptions of self-control resulting from a delayed indulgence, subsequently reduce purchase satisfaction.
Argiro Kliamenakis and Kamila Sobol (2018) ,"J13. the Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products
Cheng Gao, Nanjing University
Chunqu Xiao, Nanjing University
Kaiyuan Xi, Nanjing University
Hong Zhu, Nanjing University
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg