J13. the Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction

We show that the mere act of delaying an indulgent purchase can evoke the same level of perceived self-control as not indulging at all –a level that is higher than in instances of immediate indulgence. Paradoxically, the bolstered perceptions of self-control resulting from a delayed indulgence, subsequently reduce purchase satisfaction.



Citation:

Argiro Kliamenakis and Kamila Sobol (2018) ,"J13. the Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.

Authors

Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: An Ideological Perspective

Marylouise Caldwell, University of Sydney, Australia
Steve Elliot, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Marcus O'Connor, University of Sydney, Australia

Read More

Featured

J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Signaling Fun: Anticipated Sharing Leads to Hedonic Choice

Nicole Kim, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.