Memory-Based Models of Predicting Inferences About Brand Quality
How are consumers’ inferences about product quality related to information in memory? By modelling inferences, as well as confidence in inferences, via belief distributions, this paper aims at explaining some unsolved phenomena regarding the relationship between quality perceptions, on one side, and recognition and other memory information, on the other.
Yvetta Simonyan and Dan Goldstein (2018) ,"Memory-Based Models of Predicting Inferences About Brand Quality", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 945-945.
Yvetta Simonyan, University of Bath, UK
Dan Goldstein, Microsoft Research
NA - Advances in Consumer Research Volume 46 | 2018
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