Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
We propose a model that conceptualizes different degrees and modalities of rationality in consumer choice as an outcome of ‘performation struggles’ (Callon 2007) between devices and discourses, produced by different organizations, and shaped by organization-specific information on consumers, interpretative frames and organizational aims.
Citation:
Lena Pellandini-Simanyi (2018) ,"Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 748-749.
Authors
Lena Pellandini-Simanyi, Università della Svizzera Italiana
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA
Featured
B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust
Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
Featured
Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products
Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China