Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
We propose a model that conceptualizes different degrees and modalities of rationality in consumer choice as an outcome of ‘performation struggles’ (Callon 2007) between devices and discourses, produced by different organizations, and shaped by organization-specific information on consumers, interpretative frames and organizational aims.
Citation:
Lena Pellandini-Simanyi (2018) ,"Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 748-749.
Authors
Lena Pellandini-Simanyi, Università della Svizzera Italiana
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology
Featured
Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation
Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA
Featured
Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making
Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada