Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action

We propose a model that conceptualizes different degrees and modalities of rationality in consumer choice as an outcome of ‘performation struggles’ (Callon 2007) between devices and discourses, produced by different organizations, and shaped by organization-specific information on consumers, interpretative frames and organizational aims.



Citation:

Lena Pellandini-Simanyi (2018) ,"Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 748-749.

Authors

Lena Pellandini-Simanyi, Università della Svizzera Italiana



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA

Read More

Featured

B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust

Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Featured

Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.