B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust
“What a strange power there is in clothing” ---- Isaac Bashevis Singer. Three experiments findings show that one’s collar styles (V neck vs. turtleneck) can affect others’ trust of him or her.
Citation:
jialiang xu, Fang Wan, and chenbo zhong (2018) ,"B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 935-935.
Authors
jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana
Featured
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Featured
Brand movement
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University