B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust
“What a strange power there is in clothing” ---- Isaac Bashevis Singer. Three experiments findings show that one’s collar styles (V neck vs. turtleneck) can affect others’ trust of him or her.
jialiang xu, Fang Wan, and chenbo zhong (2018) ,"B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 935-935.
jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada
NA - Advances in Consumer Research Volume 46 | 2018
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