B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust
“What a strange power there is in clothing” ---- Isaac Bashevis Singer. Three experiments findings show that one’s collar styles (V neck vs. turtleneck) can affect others’ trust of him or her.
Citation:
jialiang xu, Fang Wan, and chenbo zhong (2018) ,"B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 935-935.
Authors
jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision
Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel
Featured
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University
Featured
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France