B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

“What a strange power there is in clothing” ---- Isaac Bashevis Singer. Three experiments findings show that one’s collar styles (V neck vs. turtleneck) can affect others’ trust of him or her.



Citation:

jialiang xu, Fang Wan, and chenbo zhong (2018) ,"B10. Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 935-935.

Authors

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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