I10. Can Body Size Influence the Judgments of Warmth and Competence?
We propose that the effect of body size on social evaluation extends beyond the association between thinness and beauty. Specifically, we posit that body size has implications for warmth and competence judgments made by observers: a thin (vs. heavy) body signals competence, whereas a heavy (vs. thin) body signals warmth.
Trang Thanh Mai, Olya Bullard, and Luming Wang (2018) ,"I10. Can Body Size Influence the Judgments of Warmth and Competence?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 919-919.
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies
From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food
Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University