I10. Can Body Size Influence the Judgments of Warmth and Competence?
We propose that the effect of body size on social evaluation extends beyond the association between thinness and beauty. Specifically, we posit that body size has implications for warmth and competence judgments made by observers: a thin (vs. heavy) body signals competence, whereas a heavy (vs. thin) body signals warmth.
Trang Thanh Mai, Olya Bullard, and Luming Wang (2018) ,"I10. Can Body Size Influence the Judgments of Warmth and Competence?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 919-919.
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
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