I10. Can Body Size Influence the Judgments of Warmth and Competence?
We propose that the effect of body size on social evaluation extends beyond the association between thinness and beauty. Specifically, we posit that body size has implications for warmth and competence judgments made by observers: a thin (vs. heavy) body signals competence, whereas a heavy (vs. thin) body signals warmth.
Trang Thanh Mai, Olya Bullard, and Luming Wang (2018) ,"I10. Can Body Size Influence the Judgments of Warmth and Competence?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 919-919.
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 46 | 2018
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA
F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance
Wided Batat, American University Beirut
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada