A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’S Echo Chambers
In an empirical study we investigated if disinformation from unverified sources through social media affects people's opinions about characters who played a role in the US 2016 presidential election and its aftermath. The results show that opinions are malleable and character boost might be more effective in altering perceived source integrity.
Niek Althuizen, Sourjo Mukherjee, and Negin Latifi Kasani (2018) ,"A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’S Echo Chambers", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Niek Althuizen, ESSEC Business School
Sourjo Mukherjee, ESSEC Business School
Negin Latifi Kasani, ESSEC Business School
NA - Advances in Consumer Research Volume 46 | 2018
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA