A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’S Echo Chambers

In an empirical study we investigated if disinformation from unverified sources through social media affects people's opinions about characters who played a role in the US 2016 presidential election and its aftermath. The results show that opinions are malleable and character boost might be more effective in altering perceived source integrity.



Citation:

Niek Althuizen, Sourjo Mukherjee, and Negin Latifi Kasani (2018) ,"A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’S Echo Chambers", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.

Authors

Niek Althuizen, ESSEC Business School
Sourjo Mukherjee, ESSEC Business School
Negin Latifi Kasani, ESSEC Business School



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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