Is Warm Always Trusting? the Effect of Seasonality on Trustworthiness
In contrast to past research that has equated warm temperatures with individuals being more trusting, we find that the trustworthiness is a function of the incongruence between inside and outside temperatures (i.e., season). We show this effect in multiple experiments and a longitudinal study.
Citation:
Gretchen Wilroy, Margaret Meloy, and Simon Blanchard (2018) ,"Is Warm Always Trusting? the Effect of Seasonality on Trustworthiness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 857-858.
Authors
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption
Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA
Featured
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Featured
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong