A Computational Social Science Framework For Visualizing the Possibility Space of Consumer-Object Assemblages From Iot Interaction Data

We develop a computational science approach for understanding consumer experience from IoT interactions that is anchored using assemblage theory. Our approach operationalizes the concept of an assemblage’s underlying topological space of possibilities. We analyze structured IoT discourse data to reveal the realized possibility space of consumer-object interactions.



Citation:

Donna Hoffman and Thomas Novak (2018) ,"A Computational Social Science Framework For Visualizing the Possibility Space of Consumer-Object Assemblages From Iot Interaction Data", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 33-38.

Authors

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel

Read More

Featured

Do Altruistic Individuals "Share" More Contents on Social Media?

Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA

Read More

Featured

The Pleasure of Being Right (Even When the World Is Bad)

Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.