Narrow Algorithmic Searches Perpetuate Bias
People increasingly rely on search engines to answer their questions (e.g. health, financial, political). We show across multiple studies that people’s beliefs are biased by the search terms they use and although people recognize the potential for bias when prompted, they do not sufficiently correct for search engine bias.
Eugina (Wai Lun) Leung and Oleg Urminsky (2018) ,"Narrow Algorithmic Searches Perpetuate Bias", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 0-0.
Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA
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Leilei Gao, Chinese University of Hong Kong, China
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