Narrow Algorithmic Searches Perpetuate Bias
People increasingly rely on search engines to answer their questions (e.g. health, financial, political). We show across multiple studies that people’s beliefs are biased by the search terms they use and although people recognize the potential for bias when prompted, they do not sufficiently correct for search engine bias.
Eugina (Wai Lun) Leung and Oleg Urminsky (2018) ,"Narrow Algorithmic Searches Perpetuate Bias", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 0-0.
Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Trusted Influencer: How They Do It and How Brands Can Benefit
Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD
K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations
Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA