O8. Valuation and Allocation of Bought Time
We show when consumers buy time by outsourcing their tasks, they may be willing to pay less for the service and are more likely to find the price unfair. We propose this is driven by higher domain self-efficacy. We also document consumers’ tendency for allocating bought time more to hedonic activities.
Eisa Sahabeh Tabrizi, Marit Engeset, and Luk Warlop (2018) ,"O8. Valuation and Allocation of Bought Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Eisa Sahabeh Tabrizi, University of Southeast Norway
Marit Engeset, University of Southeast Norway
Luk Warlop, Norwegian School of Management, Norway
NA - Advances in Consumer Research Volume 46 | 2018
Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay
Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA
Neural pattern similarity reveals brand equity
Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA