O8. Valuation and Allocation of Bought Time
We show when consumers buy time by outsourcing their tasks, they may be willing to pay less for the service and are more likely to find the price unfair. We propose this is driven by higher domain self-efficacy. We also document consumers’ tendency for allocating bought time more to hedonic activities.
Eisa Sahabeh Tabrizi, Marit Engeset, and Luk Warlop (2018) ,"O8. Valuation and Allocation of Bought Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Eisa Sahabeh Tabrizi, University of Southeast Norway
Marit Engeset, University of Southeast Norway
Luk Warlop, Norwegian School of Management, Norway
NA - Advances in Consumer Research Volume 46 | 2018
L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations
Sheng Bi, Washington State University, USA
Nik Nikolov, Washington State University, USA
Julio Sevilla, University of Georgia, USA
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA