O8. Valuation and Allocation of Bought Time
We show when consumers buy time by outsourcing their tasks, they may be willing to pay less for the service and are more likely to find the price unfair. We propose this is driven by higher domain self-efficacy. We also document consumers’ tendency for allocating bought time more to hedonic activities.
Eisa Sahabeh Tabrizi, Marit Engeset, and Luk Warlop (2018) ,"O8. Valuation and Allocation of Bought Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Eisa Sahabeh Tabrizi, University of Southeast Norway
Marit Engeset, University of Southeast Norway
Luk Warlop, Norwegian School of Management, Norway
NA - Advances in Consumer Research Volume 46 | 2018
Can Implicit Theory Influence Construal Level?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
C1. Promoting Subjective Preferences in Simple Choices During Sleep
Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey