O8. Valuation and Allocation of Bought Time

We show when consumers buy time by outsourcing their tasks, they may be willing to pay less for the service and are more likely to find the price unfair. We propose this is driven by higher domain self-efficacy. We also document consumers’ tendency for allocating bought time more to hedonic activities.



Citation:

Eisa Sahabeh Tabrizi, Marit Engeset, and Luk Warlop (2018) ,"O8. Valuation and Allocation of Bought Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.

Authors

Eisa Sahabeh Tabrizi, University of Southeast Norway
Marit Engeset, University of Southeast Norway
Luk Warlop, Norwegian School of Management, Norway



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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