When Do People Learn More From Others’ Prosocial Behavior? a Meta-Analysis of Prosocial Modeling Effect

The present research provides a meta-analytic review of the prosocial modeling effect and examines when prosocial modeling can be more or less effective in encouraging helping.



Citation:

Haesung Annie Jung, Eunjoo Han, Eunjin Seo, Marlone Henderson, and Erika Patall (2018) ,"When Do People Learn More From Others’ Prosocial Behavior? a Meta-Analysis of Prosocial Modeling Effect", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 633-635.

Authors

Haesung Annie Jung, University of Texas at Austin, USA
Eunjoo Han, Auckland University of Technology, New Zealand
Eunjin Seo, Texas State University
Marlone Henderson, University of Texas at Austin, USA
Erika Patall, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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