Stigma At Every Turn: Exploring Bi+ Consumer Experiences
The present project explores the consumption behavior of bi+ individuals, or those who experience attraction to more than one gender. Findings indicate that bi+ consumers look for and challenge bi+ representations in the marketplace as they experience stigma from mainstream society and the LGBTQ community.
Citation:
Abigail Jean Nappier Cherup and Andre F. Maciel (2018) ,"Stigma At Every Turn: Exploring Bi+ Consumer Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 510-511.
Authors
Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection
Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming
Featured
Brought To You Live”: On The Consumption Experience of Live Social Media Streams
Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA