Stigma At Every Turn: Exploring Bi+ Consumer Experiences
The present project explores the consumption behavior of bi+ individuals, or those who experience attraction to more than one gender. Findings indicate that bi+ consumers look for and challenge bi+ representations in the marketplace as they experience stigma from mainstream society and the LGBTQ community.
Abigail Jean Nappier Cherup and Andre F. Maciel (2018) ,"Stigma At Every Turn: Exploring Bi+ Consumer Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 510-511.
Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln
NA - Advances in Consumer Research Volume 46 | 2018
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Yeni Zhou, Rutgers University, USA
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Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands
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