Stigma At Every Turn: Exploring Bi+ Consumer Experiences

The present project explores the consumption behavior of bi+ individuals, or those who experience attraction to more than one gender. Findings indicate that bi+ consumers look for and challenge bi+ representations in the marketplace as they experience stigma from mainstream society and the LGBTQ community.



Citation:

Abigail Jean Nappier Cherup and Andre F. Maciel (2018) ,"Stigma At Every Turn: Exploring Bi+ Consumer Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 510-511.

Authors

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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